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REFLEX SPECIALS

reflex

REFLEX SPECIALS

Reflex Ski Poles 40 years of awesome

July 31, 2024
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The International Freeskiers & Snowboarders Association (IFSA) was founded in 1996 by Shane McConkey and Lhotse Merriam Hawk. They envisioned an organization built to serve athletes, with their needs at the core. More than 30 years later, the IFSA has evolved into a nonprofit dedicated to carrying forward that vision — ensuring that the freerider remains our bottom line.

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