The International Freeskiers & Snowboarders Association (IFSA) was founded in 1996 by Shane McConkey and Lhotse Merriam Hawk. They envisioned an organization built to serve athletes, with their needs at the core. More than 30 years later, the IFSA has evolved into a nonprofit dedicated to carrying forward that vision — ensuring that the freerider remains our bottom line.
IFSA is a 501(c)(3) nonprofit dedicated to advancing the sport of big mountain freeride by sanctioning competitions across North and South America, supporting athlete development, and upholding the highest standards of safety, integrity, and progression.
IFSA envisions a thriving global freeride community where athletes of all ages, backgrounds, and regions have access to safe, progressive, and inspiring competitive opportunities, fostering lifelong participation and leadership in the sport.
Operate as the sanctioning body for big mountain freeride competition across North & South America.
Enable athletes to train, learn and enjoy each moment while safely achieving their freeride goals.
Represent the interests of athletes, grow our sport and enforce the rules and standards of competition as a 501c3 non profit organization.
The Mayor of Freeride is a peer nominated award in honor of the late IFSA Head Judge & President Jim Norm Jack. JNJ was an iconic leader, whose kind hearted, free spirited demeanor helped guide the sport of freeriding to where it’s recognized today. These athletes represent all that we love about the sport of Freeriding.
Branigan consistently demonstrates a level of dedication and work ethic that truly stands out. He approaches challenges with determination, humility, and a genuine desire to keep learning and improving. He doesn’t shy away from hard work, he embraces it. Whether refining his skills, pushing through setbacks, or supporting those around him, Branigan shows up fully and gives his best effort. That commitment is reflected not only in his performance, but also in the respect he naturally earns from teammates, coaches, and the larger community. He earned his spot on the 2025 JFC podium with a 3rd place finish for U15 ski men.
Beyond his work ethic, Branigan is a natural leader in the way he carries himself. He leads quietly through his actions, consistently showing integrity, accountability, sportsmanship, and kindness toward others. He has a positive presence that people are drawn to, and he brings out the best in those around him. His ability to encourage and support others helps create a strong sense of connection, trust, and team culture. Branigan has a unique ability to motivate those around him, fostering a sense of camaraderie and shared purpose that elevates everyone’s performance.
Branigan’s involvement in the Freeride community speaks volumes about both his character and his passion for the sport. He is not only deeply committed to Freeride, but also genuinely invested in the people and community surrounding it. He shows respect for the sport, appreciation for those around him, and enthusiasm that is contagious. He represents the Freeride community with maturity, authenticity, and heart.
Check out some of our most distinguished individuals in Freeride skiing and snowboarding here.
